Sunday, November 15, 2009

What are the pros and cons of qualitative research?

- takes a long time which means cant get many


- cant be generalised


- not very reliable as if interview or wateva was carried out again wouldnt get the same answers





+ get more detail


+ adds validity


+ may get information that you did not think of in first place

What are the pros and cons of qualitative research?
the highs are high and the lows are low


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